Marketing / Analytics / Growth
Hi, I’m Sofyan — a marketer focused on search, analytics, automation, and digital growth.
I’m building my career in modern marketing, with hands-on experience across SEO,
lifecycle automation, reporting, CRO, and campaign execution.
I’m especially interested in how marketing is evolving across search, AI, automation,
analytics, customer behaviour, and digital experiences.
25K → 40K monthly organic clicks
Average position improved 14 → 5.7
15+ automated journeys launched
~750K CAD influenced revenue
1M+ user database supported
SEO / CRM / CRO / Analytics
25K → 40K monthly organic clicks
Average position improved 14 → 5.7
15+ automated journeys launched
~750K CAD influenced revenue
1M+ user database supported
SEO / CRM / CRO / Analytics
About Me
A quick overview of my background and the type of marketing work I’m interested in.
I graduated from McMaster University with a specialization in Marketing and have worked
across SEO, marketing automation, analytics, CRO, and campaign reporting.
I enjoy marketing work that connects customer behaviour, search intent, data, and digital
experiences. I’m looking to grow in a role where I can keep developing across search,
growth, automation, and performance-focused marketing.
What Excites Me
Modern Marketing
Marketing is changing quickly, and that’s what makes it exciting to me. I’m interested in how
search, AI, analytics, automation, CRO, customer behaviour, and digital experiences work
together to create better customer journeys and stronger business results.
What I’m Interested In
The areas of marketing I’m most excited to keep building experience in.
01
Search Visibility
SEO, AI search, search intent, content structure, technical health, and discoverability.
02
Automation
Email, SMS, WhatsApp, customer journeys, cart recovery, segmentation, and retention.
03
Analytics
Dashboards, reporting, funnel analysis, campaign performance, and turning data into decisions.
04
Growth & CRO
Landing pages, user experience, conversion paths, campaign testing, and improving digital journeys.
Selected Work
Mini case studies showing the type of marketing work I’ve contributed to.
Case Study 01
Organic Search Growth
Challenge
Improve organic visibility, strengthen key pages, and create clearer SEO reporting.
Approach
Supported technical SEO, category optimization, internal linking, content direction, and performance tracking.
Impact
Monthly Clicks25K → 40K
Avg. Position14 → 5.7
Non-Branded Clicks+27%
Impressions+39%
GSC
GA4
SEMrush
WordPress
Case Study 02
Lifecycle Automation
Challenge
Improve customer communication across purchase, abandonment, and re-engagement stages.
Approach
Worked on welcome, cart abandonment, checkout abandonment, re-engagement, email, SMS, WhatsApp, and onsite journeys.
Impact
Journeys15+
Revenue~750K
Database1M+
Channels5+
Case Study 03
CRO & Campaign Pages
Challenge
Improve campaign flow, landing page clarity, and conversion opportunities across key pages.
Approach
Supported landing pages, popups, offer structure, creative briefs, testing ideas, and conversion-focused website improvements.
Focus Areas
PagesLPs
ConversionCRO
MessagingOffers
TestingIdeas
OptinMonster
Elementor
Looker Studio
GA4
How I Approach Work
The way I think through marketing problems, projects, and performance improvements.
Step 01
Understand
Start with the customer, the business goal, the channel, and the problem being solved.
Step 02
Analyze
Look at data, search behaviour, user journeys, content gaps, and performance trends.
Step 03
Improve
Work on pages, journeys, campaigns, messaging, reports, and conversion paths.
Step 04
Learn
Measure results, understand what changed, and use the insight to improve the next step.